The first edition of the Data Lifecycle Trust Report is here!
Do consumers trust businesses to be responsible with their data?
![dasera-data_privacy-Report-2021_v3 copy](https://resources.dasera.com/hubfs/dasera-data_privacy-Report-2021_v3%20copy.jpg)
Included in this first edition
![Picture1-3](https://resources.dasera.com/hubfs/Picture1-3.png)
Consumer trust is decreasing
A Dasera survey of 260 consumers found they trust businesses less than they did 5 years ago. Why?
![Picture2](https://resources.dasera.com/hubfs/Picture2.png)
Why do they need all this data
Consumers distrust brands that collect "too much information." How much is too much?
![Picture3](https://resources.dasera.com/hubfs/Picture3.png)
Privacy awareness is increasing
Companies can build consumer trust by adhering to privacy regulations and clearly describing to consumers what those policies are.
![Picture4](https://resources.dasera.com/hubfs/Picture4.png)
We want more regulations
Consumers are more in favor of more legislation that can protect the privacy of their data.