The first edition of the Data Lifecycle Trust Report is here!

Do consumers trust businesses to be responsible with their data?

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Included in this first edition


Consumer trust is decreasing

A Dasera survey of 260 consumers found they trust businesses less than they did 5 years ago. Why?


Why do they need all this data

Consumers distrust brands that collect "too much information." How much is too much?


Privacy awareness is increasing

Companies can build consumer trust by adhering to privacy regulations and clearly describing to consumers what those policies are.


We want more regulations

Consumers are more in favor of more legislation that can protect the privacy of their data.

Read the Q1 Trust Report Now